From architecture to customer experience: a journey of designing systems that work
Hi, I'm Silvia—a Customer Success & Process Automation Specialist based in the Netherlands, where I help companies make their operations smoother and their customers happier.
My career hasn't exactly been linear (and I love that).
I started as an architect in Italy, designing spaces where people would live, work, and thrive. But what I loved most wasn't the aesthetics— it was the relationship with clients. Understanding their needs, translating their dreams into functional spaces, and creating environments that truly worked for them as individuals.
That's when I realized: I wasn't just designing buildings. I was designing experiences.
When I moved to the Netherlands, I looked for work that would keep me connected to people—building relationships, understanding needs, and helping others succeed.
Customer Success and People Management aren't just job titles for me—they're fundamental to how I work.
I believe that people need to feel truly heard, not just "processed”; clear communication prevents problems before they start; giving people space to ask questions and clarify doubts builds trust, smooth collaboration happens when processes support people, not the other way around.
Today, I combine customer experience design, process optimization, and no-code automation to help companies work smarter—while keeping human connection at the center.
I design for humans – The best process is useless if people won't actually use it
Operations that scale without losing the personal touch. Teams that have time to truly connect with customers. And customers who feel valued, not like a ticket number.